AN ARCHITECTURAL MODEL OF YOU
Every personality
has a blueprint.
In 20 minutes, discover your dominant type, the one supporting it, and the one humming in the background. Built on Berne's Transactional Analysis and McClelland's motivation research, translated into language you can actually use.
Free initial report · No account required to start
THE BLUEPRINT SPACES
Most people don't live in one room. You have a dominant space, a supporting space, and a background influence. Together, they're your Blueprint.
Analytical · Reliable · Rigorous · Thoughtful · Direct · Trustworthy
Empathetic · Warm · Attuned · Present · Generous · Nurturing
Improvisational · Inventive · Playful · Energetic · Funny · Authentic
Decisive · Persuasive · Resourceful · Magnetic · Action-oriented · Confident
Principled · Loyal · Discerning · Devoted · Steadfast · Passionate
Imaginative · Reflective · Calm · Deep · Perceptive · Creative
Choose your lens
One assessment. Five ways to read it.
Your Blueprint stays the same. The report reframes itself around the relationship you want to understand.
Life
The all-purpose lens — how you show up across relationships, work, and everything in between.
Dating & Marriage
How you fall in love, marry, communicate, and resolve conflict.
Work
How you lead, collaborate, and burn out.
Parenting
How you raise children and where you'll struggle.
Friendship
How you show up for the people who matter.
How it works
01
Rank, don't rate
We ask questions with six possible responses. You rank the ones that feel like you and ignore the rest. No scales to game.
02
Image prompts
Inspired by the picture-story method McClelland used to measure motivation, you'll respond to a handful of images. Your first reaction matters more than your grammar and punctuation.
03
Your Blueprint
Get a free report on your dominant type. Unlock the full report — dating & marriage, work, parenting, or friendship — and compare codes with anyone.
Better together
Compare Blueprints.
A Blueprint is useful on its own. Side by side, it's revelatory. Compare your report with a partner, a co-founder, a teammate, or a friend to see exactly where you'll click, where you'll clash, and how to bridge the gap.
- For couples: turn recurring fights into a shared language. See how each of you loves, listens, and withdraws.
- For teams: map the motives in the room. Spot complementary strengths and the friction points before they show up in the work.
- For families & friends: understand the people closest to you on their own terms, not yours.
You
Architect
Strategic · Rigorous · Driven
Them
Catalyst
Charismatic · Inventive · Bold
Where you click
Vision meets execution. They bring the spark; you build the structure.
A note from the founder
Insight for everyday life.
I launched Blueprint after years of working in leadership and organization development and studying established research in behavioral science and psychology. I watched useful, potentially life-changing ideas circulate mainly inside organizations—and kept thinking about how much more good they could do if they were accessible to everyone.
Blueprint exists to make that knowledge practical: to help people understand themselves and one another more clearly. I believe greater self-awareness can improve communication, help people work through conflict, and create more closeness. For teams, that can mean clearer collaboration and better ways of reaching shared goals. For co-parents, it can turn recurring friction into validation and clarity. For couples, it can reveal the specific work that may support a stronger, lasting partnership.
That is the mission: bring thoughtful, research-informed insight out of the boardroom and into everyday life.
— Founder, Blueprint